Chelsea in Bloom 2026

Floral Installation Proposal

Prepared for: Heidi Klein

Prepared by: Ires Salmon & Michael Martin | Blossom Bar

Installation Dates: May 16–17, 2026

Chelsea in Bloom Installation Proposal – Heidi Klein

Concept Title: Golden Hour

This concept features a suspended celestial installation positioned above the storefront, designed to frame the entrance while maintaining full visibility of the windows and interior.

The design consists of a crescent moon and sun, both constructed from fully dried and preserved materials to ensure durability and minimal maintenance throughout the duration of the event. The moon has been developed in a warm, cohesive palette of creams, soft yellows, and golden tones to harmonize with the sun, creating a unified and brand-aligned color story.

The sun element incorporates textural dried materials in soft whites, warm yellows, and natural tones, radiating outward to create movement and visual impact. Together, the two forms create a balanced, sculptural composition that feels light, elevated, and in keeping with Heidi Klein’s aesthetic.

The installation is designed to be lightweight and suspended from the existing façade, allowing for a clean, refined presentation without overwhelming the architecture of the space.

Please note: the renderings are for conceptual purposes only. Final scale may be slightly reduced from what is shown. Floral materials are subject to availability, and selections will prioritize durable, cost-effective materials in order to remain within the project budget.

Total Investment: £1000