Floral Installation Proposal

Heidi Klein | Chelsea in Bloom 2026

Installation Date: 16th & 17th of May, 2026

Prepared by: Ires Salmon & Michael Martin | Blossom Bar

Concept: Celestial Reef

Celestial Reef explores an imagined environment at the intersection of ocean and outer space, an alien coral ecosystem reinterpreted through a refined, fashion-forward lens.

Drawing from the organic structures of marine reefs, botanical materials are transformed into sculptural formations that feel both familiar and slightly surreal, as though they have grown naturally across the storefront.

The concept merges:

  • The fluid beauty of underwater coral formations

  • With the atmosphere and movement of a celestial landscape

The result is an installation that feels immersive, elevated, and visually distinctive, designed to stand out during Chelsea in Bloom while remaining aligned with the Heidi Klein aesthetic.

Concept Alignment

This installation directly reflects the Heidi Klein brand identity.

With a foundation in swimwear, travel, and coastal lifestyle, references to coral reefs and ocean environments feel natural and relevant. The celestial interpretation elevates the design beyond a literal beach theme, creating something more editorial, contemporary, and memorable.

The final result balances:

  • Coastal inspiration

  • A sense of escape and discovery

  • A refined, luxury presentation

Design Overview

The installation will span the upper façade above the entrance, forming an asymmetrical, reef-like composition.

Rather than a traditional arch, the design will feel organic and slightly unexpected, as though it has formed naturally rather than been arranged.

The installation is designed to capture attention from a distance while offering layered detail up close, creating a highly photogenic moment that encourages engagement, foot traffic, and social sharing throughout Chelsea in Bloom.

Design Direction Options

Two stylistic interpretations are proposed, both rooted in the Celestial Reef concept.

Option A – (Soft, Atmospheric)

A lighter, more ethereal interpretation inspired by coral formations drifting through a celestial environment.

Key characteristics:

  • Flowing, wind-swept movement using dyed pampas and soft textures

  • Layered, cloud-like coral clusters with gentle tonal transitions

  • A more fluid silhouette with softened edges

  • Intentional negative space for lightness and elegance

Overall feel:

Airy, luminous, and refined. This option leans into softness and atmosphere, creating a calm, dreamlike presence that aligns closely with the Heidi Klein brand aesthetic.

Option B – (Sculptural, Conceptual)

A bolder, more directional interpretation that emphasizes structure and an “out of this world” perspective.

Key characteristics:

  • Irregular, branching skeletal structures with stronger movement

  • Distinct coral-like clusters with higher contrast in texture

  • More pronounced asymmetry and unexpected protrusions

  • Air plants and sculptural elements positioned to feel slightly surreal

Overall feel:

Textural, sculptural, and editorial. This option is more conceptual and designed to stand out, creating a memorable and visually striking installation.

OPTION A

OPTION B

*Arrangements can be located inside or outside depending on preference.

Design Disclaimer

The images presented are intended as visual concepts to illustrate overall direction, style, and scale. Final installations will be created using seasonal and available materials, and while they will closely reflect the proposed design, they are not intended to be replicated exactly.

Material Palette

A curated selection of dried and preserved materials will be used across both design directions.

Primary Materials

  • Dyed pampas grass in soft lavender, blush, and sand tones

  • Air plants (Tillandsia varieties) for sculptural detail

  • Dried hydrangea clusters (used selectively as coral formations)

  • Protea and textural dried elements

Structural Elements

  • Bleached branches and preserved foliage (more prominent in Option B)

  • Light, airy dried materials to create movement and flow

Color Story

  • Lavender

  • Dusty blush

  • Soft sand and ivory

  • Pale, sun-washed neutrals

The palette is designed to feel soft, elevated, and slightly otherworldly.

Installation Options

Option 1 – £1000

Refined Entry Installation

  • Asymmetrical overhead installation

  • Light, sculptural composition with intentional negative space

    A minimal, highly curated interpretation of the concept.

Option 2 – £1500

Balanced & Layered Installation

  • Fuller overhead installation with increased density and movement

  • Expanded layering and textural contrast

  • More developed coral formations and sculptural detail

  • Four small complementary window display arrangements integrated with the storefront

A cohesive and visually impactful installation.

Option 3 – £2000

Full Impact Installation

  • Fully developed, highly sculptural composition

  • Enhanced branching, depth, and asymmetry

  • Increased material complexity and “statement” presence

  • Fully integrated window displays creating a complete, immersive façade. Smaller arrangements placed around the store quoted at an additional price.

Optional Add-On

Warm LED lighting can be integrated within the display to softly illuminate the arrangements, enhancing depth, texture, and visibility while maintaining a clean, refined aesthetic.

This can be included at an additional cost.

Installation Details

  • Installation Date: May 18, 2026

  • Designed specifically for the Heidi Klein storefront

  • Materials selected for durability and visual consistency throughout the event

Next Steps

  • Confirm preferred design direction (Option A or B)

  • Confirm installation tier

  • Finalize design details and material quantities

  • Review access and installation logistics